passionate about the advancement of trail and cycling infrastructure


Jane was instrumental in the development and launch of the Destination Trail Assessment Tool through Atlantic Canada Trails. This program saw the assessment of nearly 40 trails in Atlantic Canada with 12 reaching destination trail status. This tool has resulted in the enhancement of many long distance trails in Atlantic Canada and has been adopted by the Province of New Brunswick for the assessment of their Signature Trails.

As National Director of Trail with the Trans Canada Trail, Jane was involved in the development of 10,000km of land and water trail along with road cycling infrastructure to ensure the successful connection of The Great Trail (Trans Canada Trail) by 2017. In her role as National Director of Trail, she was the lead for the development of the National Road Cycling Strategy and the National Signage Program which provided opportunities to brand trails and road cycling infrastructure as well as enhancing the overall experience for the user.

Jane provided leadership and expertise in organizing an ACOA Best Practice Mission to the Great Allegheny Passage to learn about the Trail Town Program and has participated in four Best Practice Missions in Canada and the United States. These were focused on learning about the cycle and hiking tourism opportunities that enhance the tourism product. Jane was the keynote speaker at the 2013 Transportation Association of Canada Conference to discussion the road cycling plans for The Great Trail and is a proven leader in the trail industry with speaking opportunities at international, national, provincial and regional conferences.



  • Bachelor of Recreation Management Degree (Community Development), Acadia University
  • Fluently Bilingual in English and French for both written and spoken language
  • Expertise in community development & asset building, volunteer engagement, public speaking, event management, government relations, leadership, adult education and capacity building
  • Over 20 years of experience working in the tourism and community development sector
  • Extensive Non-Profit experience: including organizational & volunteer management
  • Held positions on regional and provincial Boards of Directors
  • Proficient public speaker

related experience

  • Participated in a Best Practice Mission along the Bruce Trail. This provided a strong understanding of how communities along the Niagara Escarpment created communities that catered to tourists interested in learning more about the natural environment
  • Involved in the initial development of the Trails & Amazing Places program with the Fundy Biosphere Reserve. This program provides the opportunity for people to explore areas of biological  diversity throughout the Biosphere Reserve, particularly focusing on the natural landscape
  • Development of a community engagement program for the Manuels River Experience. This provided residents and tourists with an opportunity to engage with the unique landscape of the region, including access to one of the only trilobite sites in the world.

about Jane

Jane (Murphy) McCulloch.  Photo by Sara Rostotski

Jane (Murphy) McCulloch.  Photo by Sara Rostotski


Jane (Murphy) McCulloch


University of New Brunswick, Fredericton, NB

Atlantic Canada Tourism Institute- Holland College, Charlottetown, PE

Community Development)
Acadia University, Wolfville, NS

volunteer experience

Most recent

  • Trailhead Canada 2017 National Conference Steering Committee
  • Avalon Northeast Rotary
  • Manuels River Interpretation Centre Board of Directors
  • Atlantic Canada Trails (volunteer president)
  • Nature Trust of New Brunswick Board of Trustees
  • Recreation New Brunswick Board of Directors

professional development

Management & Supervision—The Crucial Skills
2015: St. John’s, NL

The Speed of Trust Workshop
2012: University of New Brunswick, Fredericton, NB

Project Management Essentials
2008 (APRIL): Procept Training, Fredericton, NB

Secrets to the Development of Tourism Products
Program Innovation & Leadership
2007: Bathurst, NB
Product Development Marketing
2006: Fredericton, NB
Program Innovation & Leadership    
2005: Fredericton, NB

Leadership Fredericton

2003–2004: Fredericton, NB

Marketing & Leadership
Skills Program for Management Volunteers
2001: Fredericton, NB